All except one of our past clients started as a fixed fee, defined scope of work deal. Most of our fixed fee client projects have been in $20k - $150k range. Some of those clients with ongoing product development pipelines converted to a monthly retainer model.
I’m going to flip the deal structure a bit and start offering $20k - $30k monthly retainer deals to new clients. On our end, I’m hoping this increases conversion and reduces time spent selling so we can spend more time designing. On the clients end, this lowers the cost to engage our firm and gives freedom for changing needs at a defined product development capital expenditure.
We schedule projects and capacity in a way where our quality of work, timelines, and client relationships are at the highest level (just see what our past clients have to say). This will not change.